That’s why it’s important to look at how companies successfully use marketing strategy to meet their objectives and see what lessons we can learn from them.

Marketing is an important part of any business. This fast-food chain understands its target audiences well and is able to effectively reach out to them, converting them into customers. It might even have been a stroke of luck.īut I believe a large part of its success is because of its marketing. It might have been providing a smooth customer experience. McDonald’s success could be attributed to various factors. With 30,000+ outlets in 100+ countries, it is undoubtedly one of the world’s largest fast-food chains. Since the time when the two brothers opened the first store in California in 1948, McDonald's has grown to become a global brand, feeding more than 68 million people each and every day. Okay, that might be a slight exaggeration, but the success and popularity of this fast-food chain are certainly not to be underestimated. There are 7.8 billion people in the world, and I don’t think there is anyone who hasn’t heard of McDonald's before.

Seamless mcdonalds